It’s now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at some point of time you would have come across clients with foreign …

Developing a Buyer Persona is easier than you think. The main problem here is that people don’t know what are buyer personas and how you can develop one for your own marketing strategy. I explained the concept of Buyer Persona …

“Think like your customer” “Put yourself in your customer’s shoes” and so on. These are some of the most repeated phrases of a business and like all other most cited words/phrases very few attention is paid to them. Every business …

Content Creation Creating content and that too on a regular basis is a problem for marketers. I regularly hear stories that marketing veterans can’t find more ideas in order to create more content. This is the marketers version of writers …

As I discussed in my Last post How to Build a Content Marketing Machine Part I in order to succeed in Content Marketing you need to build an efficient Content Marketing Machine. The term “Content Marketing Machine” I’ve borrowed from Marketo who …

 Content marketing is the new darling of Internet Marketers. After years of trial and errors marketers have at last understood the value of having an integrated content marketing strategy. In order to succeed with content marketing you need to create …

In my earlier posts I’ve written about content marketing. Mostly big businesses are taking advantage of content marketing in increasing their sales but small businesses can also gain more business by using content marketing tactics. In this post I’m going …

Content marketing is one of the most powerful tools at your disposal if you want to generate more business . You can use interesting and informative content to attract more visitors to your website, generate leads and convert leads into clients.But in …

  Content Marketing can deliver results if implemented correctly. But unfortunately most companies don’t have any experience when it comes to creating and distributing content. As a result they make some mistakes which drastically reduce the effects of content marketing. …

    If you are a digital marketer like me then you are also hearing a lot now a days about content marketing.I was planning to write few posts on content marketing and this is the first one in the …